SimLab / Business simulations

Explore the decisions.
Understand the consequences.

A space to think through business challenges using simulation. Explore alternative choices, question assumptions and build a shared understanding of what could happen next.

The SimLab library

Explore a simulation. Understand the process.

Open a business simulation in your browser, then use its process guide to understand the assumptions, workflows and implementation. The simulations use illustrative scenarios; read the guides before interpreting their results.

Business operations · Collection of 10 simulations

Business Simulation Lab

Business Simulation Lab showing editable assumptions, performance metrics and scenario charts

Explore ten models of how a business behaves. Change assumptions, compare repeated runs and replay the events behind the results.

  • Sales pipeline, workforce planning, cash flow and runway
  • Onboarding, customer support, inventory and software delivery
  • Pricing, two-sided marketplaces and the connected business

Uses illustrative assumptions and reports ranges across runs. Use the results to explore decisions, not as forecasts.

Retail operations · Interactive simulation

Electro Mart

Electro Mart’s 3D shop floor with shoppers, assistants and service counters

Explore an electronics shop in 3D. Follow customers and staff, compare shop-floor presets, and examine queues, requests for help and completed visits.

  • Customer personas, browsing and service behaviour
  • Adjustable model settings and observation imports
  • A guide to operation, assumptions and implementation

Requires a browser with WebGL. Best explored on a larger screen.

Finance operations · Interactive simulation

CFO Office

CFO Office workflow showing business systems, the finance team and approvers

Compare how a finance office operates today with a proposed model using agents. Explore processes, task allocation and the progression of work through a month or year.

  • Finance processes, approvals and dependencies
  • Monthly and annual runs with event-log exports
  • Version 25 guide covering current work and proposed agent support

The agent-supported model is a proposal, not a description of current practice.

People operations · Interactive simulation

Recruitment

Recruitment simulation showing eight hiring stages, setback loops and stakeholder decisions

Follow the recruitment journey from a business need to a new starter’s first day. Understand the stages, stakeholders and setbacks, alongside the simulator’s engine, parameters and outputs.

  • Eight stages and six setback loops
  • Process decisions, systems and handoffs
  • Simulator implementation, calibration and testing

Explore how stage timings, candidate volumes and setbacks affect the recruitment journey.

Customer growth · Interactive simulation

Customer Lifecycle

Customer Lifecycle simulator showing customer cohorts, personalities and annual recurring revenue

Follow individual customers from acquisition through expansion, churn and return. Explore how channels, products and customer personalities shape recurring revenue.

  • Monthly cohorts, retention and revenue movements
  • Editable products, personalities and acquisition channels
  • Acquisition costs, lifetime value and payback across repeated runs

Uses illustrative assumptions. Adjust the inputs to explore scenarios; results are not forecasts.

Learning through decisions

Bring the business challenge into focus.

Business simulations create a structured way to explore choices and their implications. These are examples of the questions a simulation can help a team examine.

01 / STRATEGY

Where should we compete?

Explore how different strategic choices could play out as customer demand, competitors and market conditions change.

What would make us change direction?

02 / RESOURCES

What should we prioritise?

Examine the trade-offs between investment, capacity, growth and resilience when resources are limited.

What are we giving up to pursue this option?

03 / TRANSFORMATION

How should change unfold?

Consider the effects of sequencing decisions, organisational constraints and different assumptions about adoption.

What needs to be true for this plan to work?

Make the thinking visible

The discussion matters as much as the result.

A simulation gives people a common scenario to work through. Comparing choices can reveal different priorities, hidden dependencies and assumptions that deserve closer examination. The outcomes depend on the model and its assumptions; they are a basis for learning, not predictions.

From a question to an insight

Start with a decision worth exploring.

  1. 01

    Frame the challenge

    Identify the decision, the people involved and what they need to understand.

  2. 02

    Set the scenario

    Make the assumptions, constraints and choices clear.

  3. 03

    Explore alternatives

    Compare approaches and examine what changes under different conditions.

  4. 04

    Take the learning back

    Discuss the implications, unanswered questions and next steps for the business.

Start a conversation

What would you like to simulate?

Tell us about the business challenge, who would take part and what you want them to learn.

Discuss SimLab